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BURNING QUESTION: What is the Next 'In' US Sport?

With the coming and going of the Premier Rugby 7s tryout camp, it really got me thinking. We as Americans LOVE sports. The spirit of competition, the art of movement on display, the oodles and oodles of ad revenue that fill the pockets of corporate bigwigs with every commercial run, and much more make sports attractive to the American cultural lexicon, so I asked myself this: Why not Rugby 7s as the next big American sport? It's fast-paced and exciting, and big guys hit each other while going super-fast. It's the peak American sport, just add commercials and plaster corporate logos everywhere and you've got yourself a cash cow on top of that, making it even more enticing to investors.


Then begs the question though, sevens rugby has been around for some time now, so why hasn't it taken off in the States yet? The simple answer: American football has a chokehold on the contact sports world in the US. Even sports like hockey, MMA, and others took years upon years to get where they're at and still couldn't hold a candle to the behemoth industry that is American football. USA Rugby simply doesn't have the capacity to compete yet due to the game being similar to American football (and lapses in management, but that's a story for another time)


With the advent of sports betting though as well as social media becoming a more powerful tool, the pickings are right for a new sport to break into the market. Over the past few years, we've seen multiple leagues pop up, new sports get more popular, and interest being garnered at the grassroots level for these non-mainstream sports more than ever before, but which sport will become the next in line to join perhaps even the ranks of the 'Big Four'? The Big Four of course are the NFL, NBA, NHL, and MLB.


Therefore I ask you, my audience, which sport do you think has the best chance of making it into the American cultural lexicon? What sport do you expect to have a breakout soonest? Let me know in the comments below!



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